Why Do People Join a Dating Agency? An Analysis by Age and Gender

What exactly triggers a person to join a dating agency? Why, at a certain time in their life, does someone think “now is the time”? We thought we’d take a look at data collected from hundreds of our clients to find out exactly what motivated them in the first place. And, somewhat unsurprisingly, we found that the reasons vary quite drastically, not only because of age, but also because of gender.

Take a look through our findings to see if these resonate with you. Are your reasons similar or are they completely different? Either way, when you’re ready, please do get in touch and we’ll help you begin your exciting journey to find love.

Men and Women, Aged 30-39

Women

Though women nowadays tend to start families later than our parents and grandparents did, most ladies will be aware in their 30s that they’re approaching a stage where age can start to become a prohibiting factor and finding someone with whom to start a family tends to be the biggest driving factor for women at this age.

Because many of our clients are also career-focused, we also find that women in their 30s are keen to employ our services so they can focus on continuing and growing their career and status. They can outsource their personal life to us, knowing it will be in safe hands.

Ladies tend to be around 5 years ahead of the gents in taking proactive action and joining our dating agency, with these two reasons acting as the strongest motivators.

Men

Men in their 30s still tend to be very focused on their work and committed to climbing the career ladder. they don’t have the same urgency as some ladies, from a biological clock perspective, but it is as the social elements of their life begin to diminish that they start looking at joining an agency.

As they move through their 30s, more of their friends settle down and have family and partner commitments, so are less available for friendship activities. A gap is left in their social calendar, so single men at this age begin thinking about settling down themselves and finding a long-term relationship.

Men and Women, Aged 40-49

Women

Single women in their 40s have spent quality time throughout their life focusing on the things that are important to them, which are often their career and their home life. Because of this, by the time they reach their 40s they feel very settled. Life and career are generally good, and there’s more time to begin thinking about finding a partner.

For these women, joining a dating agency in their 40s is an opportunity to find someone who is similarly settled in their life. They can come together to enjoy themselves without losing the self-identity they have built up over the years.

Men

By the time they have reached their 40s, many men feel that they have been “left behind” as their friends and colleagues get married and start families. Like slightly younger men in their 30s, the loss of social elements of their life really hits, and they are ready to take proactive steps to find a partner.

Men and Women, Aged 50-59

Women

Many of the ladies who come to us at this age have often been through a divorce. They’ve come out of a difficult period of their life to find that their friends and people from other social networks are “coupled up”. Or they’ve moved away from their support network for the sake of their children, a bigger home, or a better location. They often find it hard to meet single and eligible people in these areas, which are often very family-orientated.

Men

The men are also often divorced at this age, and are experiencing similar struggles as the ladies. Not only do they miss the social circles they had when they were younger, they find that many of the friendship groups they were part of while they were married, have now gone with their ex-wife, as it is often the women that curate these friendship circles within a marriage.

Men are also less likely to engage their direct friendship circles, which are often sporting companions or work colleagues, in helping them look for single, eligible women.

They will often feel greater loneliness than ladies at this age range so, joining a dating agency is a way for these men to take proactive steps to broaden their circles and meet new people that they may not be crossing paths with, in their everyday life.

Men and Women, Aged 60+

Women

Women in their 60s and above often have active social lives, with plenty of friends to catch up with and activities to keep them busy such as lunch, theatre trips, weekends away, and visiting children. They’re independent and happy, and don’t suffer the same loneliness that can be prevalent in men of the same age. But despite this contentment, there is something different about having a romantic partner to share all this happiness with. Women in this age bracket are looking for a partner who will enhance their life and with whom they can enjoy these good times.

Men

Often divorced or widowed, men of 60 and over have the same kind of disposable income and independence that similar-aged women have. Nonetheless, they struggle finding contentment as they also have less of a supportive social network. They’re usually looking forward to finding someone with whom they can share the benefits of a settled life, taking advantage of more free time and money together.

Conclusion

Although motivations can vary between genders and age-groups, the ultimate goal of both men and women is to find a like-minded compatible partner who will enhance their lives sharing a happy and prosperous future.

If you would like some guidance and support in finding your perfect partner for a long-term, committed relationship, then we would be delighted to have a chat to see if we can be of assistance in your search. Please feel free to contact one of our friendly matchmakers.