The business of love: one matchmaker’s story in an age of swipes and likes
In the SME News article, "The Business of Love: One Matchmaker’s Story in an Age of Swipes and Likes," Hayley Bystram, founder of the Bowes-Lyon Partnership, reflects on the evolution of matchmaking in the digital era. She acknowledges the rise of online dating platforms like Match.com, Tinder, and Hinge, noting their significant impact on the industry. However, Hayley emphasises that her agency offers a distinct, personalised service tailored to educated and affluent professionals seeking long-term relationships.
Established nearly 12 years ago, the Bowes-Lyon Partnership was born from Hayley's personal experience of balancing a demanding career with the desire to find a meaningful connection. Recognising that many professionals face similar challenges, she designed her agency to provide a bespoke, human-centric approach to matchmaking. Unlike algorithm-driven apps, Hayley and her team personally meet and guide each client, ensuring introductions are based on a comprehensive understanding of individual preferences and values.
Hayley discusses the enduring relevance of traditional matchmaking methods, highlighting that certain demographics continue to value a discreet and tailored process over digital alternatives. She believes that the success of the Bowes-Lyon Partnership, evidenced by numerous lasting relationships and marriages, underscores the effectiveness of a personalised approach in fostering genuine connections.
In essence, the article showcases Hayley's commitment to maintaining the art of matchmaking in its most authentic form, providing a valuable alternative for those disenchanted with the impersonal nature of modern dating apps.