Hayley Bystram: Finding Lasting Love in an Age of Swipes and Likes
In the Global Woman Magazine article, Hayley, founder of the Bowes-Lyon Partnership, reflects on the challenges of modern matchmaking. She highlights the value of personalised, face-to-face interaction in a world increasingly dominated by algorithm-driven dating apps, where meaningful connections are often overshadowed by convenience.
Hayley shares her journey from wedding planning to founding the Bowes-Lyon Partnership in 2009, driven by her recognition of a need for bespoke matchmaking services tailored to the lives of busy professionals. Her approach prioritises understanding each client’s unique background, values, and aspirations to curate introductions that foster genuine compatibility.
The article explores how the digital age has changed the way people connect, with swiping and liking creating superficial interactions. Hayley advocates for a return to traditional values in matchmaking - emphasising authenticity, trust, and meaningful connections. She believes that by investing time in truly getting to know her clients, the Bowes-Lyon Partnership is able to offer a service that transcends the limitations of digital platforms.
Hayley’s reflections reaffirm the importance of the human touch in finding lasting love. Bowes-Lyon Partnership’s commitment to personalisation, discretion, and genuine understanding continues to set the agency apart as a beacon for those seeking enduring relationships in today’s fast-paced, digital-first world.
Read the full article here