Why are fewer women using AI than men?

While AI tools like ChatGPT have gained widespread popularity, a notable gender gap exists in their usage, with 54% of men using AI compared to just 35% of women. Several women, including business leaders, have expressed concerns about AI's impact on personalisation and authenticity, emphasising the importance of human touch and individuality.

Hayley Bystram, founder of Bowes-Lyon Partnership, explained her decision to avoid using AI in her matchmaking process. She acknowledged that AI could save time, particularly in creating member profiles, but expressed that relying on such technology would remove the personalisation and soul of the process. "It feels like it's cheating," she said, highlighting her commitment to maintaining the personal touch in her business. At Bowes-Lyon, Bystram and her team prefer to meet clients face-to-face and hand-pair them with like-minded individuals, ensuring that the matchmaking process remains deeply personal and tailored to each client’s unique needs.

This reluctance towards AI reflects broader concerns among women, who often value authenticity and human creativity over automation. Hayley’s approach to matchmaking exemplifies how, for many women, true connection and personalisation cannot be replicated by algorithms.

Read the full article on the BBC website.